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Dirty Mulle creates hand printed, locally designed mens streetwear with a wider mission of bringing awareness to men's mental health and suicide prevention within Dirty Mulle's hometown of Gisborne, Aotearoa. The idea behind Dirty Mulle evolved from the personal experience of Founder, Holly and her desire to inspire her son during a challenging time.
"My son Cortez is the reason for the brand Dirty Mulle, while suffering from anxiety and depression I wanted to inspire and motivate him so he doesn't become a statistic of suicide. For years I myself struggled with anxiety and a year out of therapy has been life changing for me and I want to be an example for my son to get the help he requires to overcome his mental health issues."
Holly's commitment and desire to overcome the challenges herself and her family have faced led her to launching Dirty Mulle as a way to fund her families future. As a business that is committed to seeing positive change in the local community, it was important for Holly to give back through her business. Dirty Mulle commits to donating $1 of sales from each product to the work of Tauawhi Men's Centre, Holly's local mens mental health centre. A valuable and much needed organisation that creates a safe space for men to ask for help.
Dirty Mulle is a combination of Holly's skills and experience, her passion for design and printing combined with her experience of working in the retail industry has given her an eye for detail.
"I decided on street wear for men, women and eventually children because myself and Cortez like casual comfort hoodies and oversized tees. The artwork design was taken from a photo Cortez sent me, which I loved. I worked with a Wellington based graphic designer to develop the artwork and bring my vision to life."
Holly's hope is that through her business she can create original products that bring awareness to the issue of mental health starting in her backyard with the hope to create impact across Aotearoa and provide a secure future for her young family.